Glossary

.|. Glossary .|.

Certain specific in-house language is woven into the unique creative process of the YogiPro fleet. If you’ve ever found yourself asking, ‘What in the world are they saying?‘, the glossary of terms below may help! 

*Click on each term to expand its definition.

ACCOUNT ACRONYM

2-3 letter abbreviation of clients’ business/org name for internal & external reference

ACE

YP administrative assistant

BUMP

Here at YogiPro, we have a system that rebounds email messages back into our inbox after a period of time if we don’t receive a response. We care a great deal about your project and want to do everything we can to keep things moving along with momentum.  When we reply “bump”, it’s our way of sending a reminder in hopes to keep all balls airborne. In other words, Forward ho!

FLEET

The brilliant YogiPro team of creatives

FLEETMEET

Maven rendezvous 

HMFIC

Head Mother F**ker In Charge (SL)

MAVEN

Maven: Member of the YP Fleet

SL

Sarah Livingston

REBOUND

Emails returning to inbox repeatedly

RENDEZVOUS

Meeting 

SCOPE CREEP

When the original breadth of a Venture broadens beyond the terms originally discussed or agreed upon. See our Scope Creep policy for how YogiPro handles these situations. 

THREAD INTEGRITY

The continuance of a single email conversation, beginning with an original message followed by all subsequent replies and/or forwards pertaining to the subject of the original email. See our Thread Integrity policy for more information.

TRAJECTORY REVIEW

Maven performance report FleetMeet

VENTURE

Project

YP

YogiPro/YogiProductions